Marketing and promotion
Marketing is an essential aspect of every business. It is important to set marketing goals that are specific, measurable, attainable, relevant and time-bound (SMART). Different marketing methods may work for certain businesses, so it can help to test a few methods and see what suits your model.
The Council works with many Business Support Partners offering courses and advice to help you to develop your marketing skills for your business.
See all Business Support Partners
Websites
- Develop your website using user-friendly sites like Weebly or Wix.
- Keep content fresh, simple, and regularly updated.
- Be sure to specify your value proposition, upcoming events, products or services, prices, and booking instructions. Social media
- Instagram, Facebook, and Twitter are key channels for promoting your business.
- Consider focusing on one channel and mastering it.
- Sign up for free courses to boost your knowledge.
- Get familiar with relevant top hashtags
- Contact bloggers and influencers to feature your offer
Offline Marketing
- Press releases
- Well-known publications are more likely to circulate your content if you can capture their attention with a punchy story. Either reach out to a freelancer who can write a press release for you, for example on Fiverr or PeoplePerHour, or sign up to a free online course to learn how to write them yourself.
- Send the press release to publications or contacts in journalism. Business launch event
- Do local marketing (i.e. hand out flyers with a promo code or ticket entry) months ahead of your opening to boost anticipation.
- Host a launch event and invite potential customers to attend.
Read the full Night Time Enterprise Toolkit by the London Borough of Walthamstow