We’ll champion a global outlook for our borough's international success. This would be achieved by supporting emerging talent, promoting cultural tourism, and boosting investment and development opportunities.

The quality of life and excellent connectivity make the borough easily accessible and attractive to visit, invest in and locate. 

What we want

• Our heritage, cultural and creative offer to continue to attract substantial numbers of tourists to the borough, and to achieve significant impact on the local economy.
• Our borough to be well known as a place of creativity and innovation, adding to its attraction as a heritage destination.
• Local creative businesses and the talents in our borough to be celebrated and highlighted to the world.
• More creative and other sector businesses choose to locate themselves in our borough.

What we will do

• Work with our partners to further enhance our reputation as a go to cultural destination by promoting and attracting international events, conferences and cultural organisations.
• Work with Partners to develop a stronger cultural identity that widens awareness of our cultural heritage and the vibrancy of our creative communities.
• Secure new and ongoing inward investment in our cultural organisations and individual creative practitioners to make sure they have a high profile and are flourishing.
• Uncover great stories to tell about our borough and its people and work with our creative partners to find innovative ways to share them.
• Ensure that the benefits of working in our borough for creative businesses are well known, promoting our high quality workspaces, networking opportunities and available talent in an inspiring setting.

What difference it will make

Our borough will be a top London destination, known for its heritage, creativity, and culture by 2030. It will be the best place for cultural experiences and sector growth.