Celebrating women in business | International Women's Day 2025
To celebrate International Women’s Day on 8 March, we caught up with four of the women leading brilliant businesses in Royal Greenwich.
They all work in very different sectors, but each of these inspirational women are drivers of positive change, who play a hugely important role in the local community and their chosen field. We asked them to share insights about their jobs and sectors and advice for other women wanting to build their careers in these fields or to set up their own businesses.
Councillor Jackie Smith, Cabinet Member Inclusive Economy, Business, Skills and Greenwich Supports said:
“We’re so lucky to be home to such a diverse and exciting range of businesses here in Royal Greenwich. Forty seven percent of the finalists at the Business Awards were women-led businesses. It’s also important to highlight the incredible work they do in the borough, so it was great to take the opportunity, for International Women’s Day, to talk women in business, some of whom are our Business Awards winners and finalists. We hope their words will empower other women and girls in our borough to follow in their steps to build interesting and rewarding careers. We are here to support women in all sectors to grow their business or develop their business skills and help them make use of the advice and support available.”
Brooklyn Banjoko – Founder and Creative Director of Inclusive Stories – won Entrepreneur Over 30 and Business of the Year at the most recent Best of Royal Greenwich Business Awards. Inclusive Stories celebrate neurodiversity by curating inclusive children’s books and sensory-friendly resources designed to support autistic, ADHD, dyslexic, and other neurodivergent children.
You don’t need permission, perfection, or the perfect plan – just a clear purpose and the willingness to learn.
What do you love most about what you do?
I love that my work gives a voice to neurodivergent children and their families. As a mother to two autistic boys, I know how isolating it can feel when the world doesn’t fully understand your child. I started writing inclusive children’s books because I couldn’t find stories that truly reflected our lived experiences.
What began as a need for books and resources grew into something much bigger. Inclusive Stories is now home to the world’s first and only neurodivergent book box, a curated subscription featuring diverse stories, fidget toys, and resources for autistic and ADHD children. It’s more than just a box – it's a lifeline for families looking for representation, support, and tools to help their children thrive.
One of the most powerful moments in my journey was when my pre-verbal son, who usually struggles to engage with books, kept bringing me my first book. He wanted to hear it six times in a row! That was my sign that representation truly matters.
Beyond books, I support families through my Inclusive Stories Podcast, where I have honest conversations about raising autistic children, navigating challenges, and celebrating their unique strengths. I also provide 1:1 support for women navigating the education system, which can feel like a minefield. Too often, mothers – especially Black mothers – have to fight to get the right support for their children. I use my personal experience to help them advocate with confidence.
Do you have a tip for women who want to start their own business?
Start before you feel ready. You don’t need permission, perfection, or the perfect plan – just a clear purpose and the willingness to learn.
I began my journey out of necessity. I started quite literally from my sofa while my children were sleeping – or rather, struggling to sleep. I remember going back and forth between my laptop and their room, trying different strategies to help them settle. In between those moments, Inclusive Stories started forming in my mind. Sleep deprivation, trial and error, and my lived experience all shaped what I do now.
I didn’t come from a publishing background – I came from communications. I’ve led diverse teams globally for 20 years, and when I discovered this need through my own experience, I realised I already had so many transferable skills to build something meaningful. Writing, storytelling, advocacy, and strategic thinking all played a huge role in shaping Inclusive Stories.
So many of us underestimate the value of the skills we already have. Whether it’s project management, problem-solving, creativity, or resilience, you already have tools you can apply. The key is recognising them and trusting that you can learn the rest as you go.
How does your organisation work with, and support, other women in the borough?
I’m passionate about supporting women, particularly mothers of autistic children, because I know how challenging it can be to juggle advocacy, work, and personal wellbeing. I help women navigate the complexities of the education system – Education, Health and Care Plans (EHCPs), school placements, accessing the right provisions – because I’ve been through the fight myself and know how overwhelming it can be.
I also collaborate with women through my Inclusive Stories podcast, I amplify the voices of women making a difference, creating a ripple effect of awareness and empowerment.
What do you like most about running your business in Royal Greenwich?
Royal Greenwich is an inspiring place to run a business – it's diverse, dynamic, and truly supportive of local entrepreneurs.
The sense of community is incredible, and I love how the borough actively celebrates and uplifts local entrepreneurs. There’s a real commitment to inclusion and innovation, which aligns perfectly with my work.
The local business network is incredibly welcoming, and the encouragement I’ve received from fellow entrepreneurs and organisations has been invaluable. Winning at the Best of Royal Greenwich Business Awards was a powerful reminder that this is a borough that recognises and values businesses making a difference.
What role does your business play in the local area?
My business is about representation, education, and advocacy. I provide books, resources, and direct support for families, schools, and professionals to create more inclusive environments. Through Inclusive Stories Podcast, I share real-life experiences that help parents feel less alone while also educating the wider community about neurodiversity.
I also support families who need guidance navigating the school system, ensuring their children get the support they need. Many parents feel lost, unheard, and exhausted—I know, because I’ve been there. That’s why I show up as both an advocate and a guide, helping parents turn frustration into action.
But beyond individual support, I’m committed to building a community where we can all learn from each other and share our stories. No parent should feel like they have to fight this battle alone. By sharing stories, providing guidance, and pushing for change, I hope to make Royal Greenwich – and beyond – a place where neurodivergent children and their families feel truly seen and supported.
Eve Daniels is Co-Founder and Operations & Business Development Director of More2Nurseries, which is a pioneering small group of community-focused nurseries in Greenwich. More2Nurseries was a finalist in the Staff Development category at the most recent Best of Royal Greenwich Business Awards.
Looking back, I wouldn’t change a thing—because what I do now isn’t just work, it’s a mission.
What do you love most about what you do?
I began my career in Greenwich at just 18 years old, working for a large publishing house in Woolwich. I quickly progressed up the ladder in both B2B and B2C, navigating the fast-paced, high-pressure world of advertising. Moving into the city and working with corporate brands, I thrived in an environment of tight deadlines, high-stakes pitches, and constant client demands. It was an exciting but intense world—one driven by ambition, competition, and the relentless pursuit of success. However, 15 years ago, I made a life-changing decision. I left the corporate world behind and returned to my local community in Greenwich, determined to make a real difference. As a mother of four, I experienced firsthand the challenges of balancing career and family, which inspired me to co-found More2Nurseries in Greenwich. The most rewarding part of this journey has been the sense of purpose and the tangible impact I’ve had on so many young lives and their families. I have built meaningful connections, supported countless parents, and become a trusted part of my community. Looking back, I wouldn’t change a thing—because what I do now isn’t just work, it’s a mission.
Do you have a tip for women who want to start their own business?
Yes, do what I did: start with your passion but build with a strategy. It is so important to really understand your market, your competition, the need of your customer and what outcome your product or service will have on your audience.
How does your organisation work with, and support, other women in the borough?
Our first nursery, More2Childcare, had a profound impact on women in our community – it was more than just childcare. Our primary goal in establishing the nursery was to provide high-quality childcare for working families while empowering mothers to pursue careers, further their education, or start their own businesses.
To support this mission, we created a work hub within our nursery, allowing parents – especially mothers – to work while staying close to their children. I actively encouraged employers to support this initiative, enabling their employees to work from our hub and achieve a better work-life balance.
As Parent Liaison at the nursery, I always prioritise the needs of parents. While I meet with fathers, most of my interactions are with mothers. As a mother of four myself, I deeply understand their concerns and can offer reassurance, empathy, and support. Choosing a nursery for their child is a significant decision, and it’s essential that parents feel confident and secure every step of the way.
Through our More2Membership scheme, we partner with local businesses, therapists, trainers, and professionals who provide valuable services to our families. We offer career development training, financial advice, first aid courses, and mental well-being support—resources designed to uplift and empower women in our community. Additionally, our strong business relationships help fund charities such as MumsAid, which provides specialist counselling for pregnant women and new mothers experiencing emotional or mental health challenges. While they receive support, we care for their children free of charge.
Our two nurseries have created over 70 jobs, the majority of which are filled by women living in the borough of Greenwich. We are committed to staff development, offering a clear career progression path and funding further education to help our team build lasting careers rather than just jobs.
Beyond childcare, we have cultivated a strong support network for our parents. We host regular coffee catch-ups, offering guidance on child development, parenting strategies, and mental wellbeing. These sessions help build confidence in new mothers, equipping them with the knowledge and support they need to nurture their families. Additionally, we run essential courses, such as family first aid, to further empower our community.
More2Childcare is not just about early years education – it’s about strengthening families, empowering women, and fostering a community where everyone can thrive.
What do you like most about running your business in Royal Greenwich?
I have lived in Greenwich all my life and for the last 15 years I have worked here too. I love the sense of community and the impact I have, knowing that I can make a real difference in the lives of young children and their families. Running a business in my own community and being trusted by the community means a lot to me. Building strong relationships and having the freedom to shape the business our way, based on our values and vision is the best feeling one can have.
What role does your business play in the local area?
Our small but thriving nursery chain provides outstanding early years education to the Greenwich community. We are recognised for delivering high-quality childcare that not only prepares children for future academic success but also makes a positive impact on local families.
Beyond childcare, we are a significant employer in Greenwich, with a dedicated team of over 70 staff, most of whom live within the borough. Our commitment to staff development has been acknowledged by the Best of Royal Greenwich Business Awards, and our strong staff retention speaks for itself. We take pride in fostering a happy, fulfilling work environment for our growing team.
Our nurseries also play a vital role in supporting other Greenwich-based organisations, providing both financial and voluntary assistance to The Bridge, MumsAid, and the Her Centre. Additionally, we actively contribute to local decision-making by sitting on panels such as Greenwich Council’s Schools Forum and Greenwich University’s Early Years Panel.
We are proud to be a cornerstone of the Greenwich community, supporting children, families, and local businesses while shaping the future of early years education.
Zuzana Fratrikova is the CEO of Mama2Mama, a bank for baby essentials. Mama2Mama collect new and pre-loved items for newborns to 3-year-olds from the local community and give them to families who are in urgent need of help.
It’s inspiring to see such strong female leadership in action, and I’m proud to be part of a community where women are leading positive change.
What do you love most about what you do?
What I love most is seeing the tangible impact our work has on people’s lives. Whether it is helping vulnerable women gain confidence, supporting those in need to build a better future, or creating opportunities for long-term change, every step we take makes a difference. Our work isn’t just about short-term relief – it’s about empowering people to break cycles of poverty and hardship. Seeing someone regain their confidence, achieve financial independence, or simply feel supported is what makes this work so rewarding.
Do you have a tip for women who want to start their own charity, or work in the charity sector?
Absolutely – start with your passion and let it guide you. The charity sector can be challenging, but when your mission aligns with your values, it becomes your driving force. Also, build a strong network. Collaborating with like-minded individuals and organizations can amplify your impact. And finally, don’t be afraid to start small – every action counts. Focus on creating sustainable change, whether that’s through community-led initiatives or programs that teach self-sufficiency.
How does your charity work with, and support, other women in the borough?
Our charity is dedicated to helping vulnerable women – primarily in Royal Greenwich – break the cycle of poverty by providing the support they need to regain confidence, improve their mental wellbeing, and build a brighter future. We focus on direct outreach, ensuring that women in need are heard, valued, and supported.
We also recognise the power of collaboration, which is why we actively connect with local female-led charities and businesses. By working together, we strengthen our collective impact, share valuable resources, and create lasting partnerships that benefit women across the borough. Whether it is helping women access essential services, providing emotional support, or opening doors to new opportunities, we are committed to making a real difference in their lives.
What do you like most about running your charity in Royal Greenwich?
Royal Greenwich has such a strong sense of community, and that’s what makes this work so rewarding. People here genuinely care about each other, and there’s a collective desire to support the most vulnerable. The borough’s rich history and diverse population mean there are endless opportunities to bring people together for meaningful causes. We’ve also been fortunate to work alongside incredible local businesses, charities, and community leaders who share our vision for a more inclusive and supportive society.
I am particularly grateful for the support of female leaders in the borough, who have been extremely helpful in guiding and connecting me with others. It’s inspiring to see such strong female leadership in action, and I’m proud to be part of a community where women are leading positive change. Their guidance has been invaluable, and I’m thrilled to see how these connections continue to strengthen our collective impact.
What role does your charity play in the local area?
Our charity acts as a bridge – connecting people with the resources, education, and support they need to improve their lives and their environment. We focus on both immediate aid and long-term solutions, whether that’s by helping families in crisis, supporting women in gaining financial independence, or promoting sustainable practices within the community. Our goal is to create a ripple effect, where people not only receive help but also feel empowered to give back, making Royal Greenwich a more resilient and sustainable place for everyone.
Nadine Hagen is CEO of Nadine Hagen Agency, which helps women get ahead in business and leadership roles and supports women from the Africa diaspora. The agency promotes Made in Africa business, linking African artisans and goods producers with sellers in the UK.
What I love most helping women express themselves and discover their unique leadership style.
What do you love most about what you do?
My agency works with women in business and other roles in leadership. We boost their leadership through a holistic way called TAED:
Think about what want for the future
Act as a leader in the family and community
Eat a balanced diet
Dress for success
What I love the most is the results I see from the TAED method to help women express themselves and discover their unique leadership style.
Do you have a tip for women who want to start their own business?
First is to dress for success, as this helps boosts one's morale and self-esteem, particularly if you are working in a public-facing role.
Secondly, a woman must discover her calling in life. Often this presents as talent or a hobby that she may overlook. My agency boosts female leadership by helping women to utilise attributes such as kindness, organisational skills, cooking skills, beauty therapy, sewing and motherhood skills.
What role does your business play in the local area?
Nadine Hagen Agency is a bridge between Africa and the UK. My new book The Bayam Sellam Is the Way showcases women-led businesses from the streets and markets of Africa celebrating their resilience and courage. I have the support of many people, including Francophone speaking women from different countries living in London.
An event to launch Nadine Hagen’s book The Bayam Sellam Is the Way plus Celebrating Women Entrepreneurs: Courage, Legacy, and Business networking session will take place at Charlton House on 15 March, from 11am to 7pm. For more information, please visit Nadine’s Facebook page.
We are keen to showcase women-led businesses in Royal Greenwich all year round. Look out for more posts on social media celebrating all our award-winning businesses.
Get in touch
To find out about advice and support available for your business, email the business team on business@royalgreenwich.gov.uk
To find out about employment opportunities, email GLLaB on gllab@royalgreenwich.gov.uk
To find out about Adult Community Learning available, email adult-learning@royalgreenwich.gov.uk